The LoDown
Marketing insights, musings and more from the experts at LoSasso.
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Why Human-Centered Storytelling Wins With Industrial Buyers In The AI Era
AI can write a product description in seconds. It can summarize a spec sheet, generate a list of benefits, and make nearly any company sound […]
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How AI-Driven Search is Reshaping Industrial SEO in 2026
AI is rewriting the rules of search If your SEO strategy is built around rank tracking alone, it’s time to recalibrate. Google’s AI Overviews have […]
Sales Leakage and How to Spot Cracks in Your Funnel
Sales leakage is frustrating: the hairline crack behind strong-looking pipelines that never quite convert. It quietly drains potential revenue even when your lead volume and […]
Why Growth Leaders Budget Against Next Year’s Revenue
Most companies say they want to grow. Far fewer budget like it. Growth Requires Budgeting Against Future Revenue If your marketing budget is built off […]
How We Use Clay ABM to Turn Industrial Leads into Sales-Ready Intelligence
B2B brands in complex sectors such as metalworking, automation, robotics, and other industrial markets generate leads from many sources: web forms, trade shows, distributors, paid […]
Collaborations & Community: Conversations that Move Automation Forward
Read the transcript Dylan McIntyre (0:06) Hi everybody. Welcome back to the LoSasso podcast. Today, we have an extra special guest. But before we get […]
LoSasso Holiday Video 2025
Welcome to LoSasso’s holiday insights lab… ✨ This year, our team took a creative approach to holiday cheer; mixing data and strategy as we set […]
B2B Video Marketing: Telling Complex Stories Through Video Content
For many complex B2B brands, especially those in manufacturing, automation or industrial technology, explaining what you do is half the battle. Technical products, long sales […]
Transforming Complex B2B Messaging into Human Connection: The Power of Brand Storytelling
While B2B decisions are often positioned as logical and cost-driven, they hinge on something more human: trust, belief and connection. Behind every RFP or renewal […]
