The LoDown
Marketing insights, musings and more from the experts at LoSasso.
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Why Human-Centered Storytelling Wins With Industrial Buyers In The AI Era
AI can write a product description in seconds. It can summarize a spec sheet, generate a list of benefits, and make nearly any company sound […]
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5 ways to increase brand awareness
We’ve all been there. Marketing and advertising budgets are cut or non-existent, leaving little room for creative campaigns and solutions…or does it? This economy requires […]
LoSasso at B2B Ignite: Keeping your brand house in order
B2B Ignite USA 2021 included two days of sessions filled with exclusive marketing insights and inspiration for marketers to stay one step ahead, and the […]
Pragmagic—the key to success in today’s complex marketing landscape (ebook)
The secret sauce for success in today’s complex B2B marketing landscape isn’t so secret anymore. In early 2021, we spoke with several leading CMOs in […]
Position Zero: why you need it to grow your traffic and brand
Move aside #1 rank... there is a new cowboy in town and his name is position zero. Here we will explain what position zero is […]
The Content Strategist’s Workout Plan (eBook)
Get straightfoward, actionable content planning and strategy exercises with this free download: The Content Strategist's Workout Plan.
These B2C integrated marketing tactics are for B2B too
Gone are the days when B2B marketing consisted solely of trade shows, trade pubs and sales collateral. Smart B2B marketers know the reality of a […]
5 technical SEO plays to keep you ahead of the competition
Just like practice makes perfect on a playing field, ongoing work makes for better SEO performance. While there are quick wins to be had, overall […]
FREE eBook: The evolution of events in the COVID-19 era
Events are a critical part of the B2B process – driving business success and sales through face-to-face networking and communication. As COVID-19 impacted event opportunities, […]
