The LoDown
Marketing insights, musings and more from the experts at LoSasso.
Featured Post:
Demand Orchestration for Complex B2B Product Launch Cycles
If you’re launching a complex B2B product, it’s not enough to drum up excitement before the launch date, publish a gated PDF, and consider the […]
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Manufacturing Industry Moving in the Right Direction?
There are positive signs that the metalworking industry is gaining momentum. In looking at the activity coming through the paid search campaigns we’re running for […]
Online Video is Changing Consumer and B2B Marketing
A recent study done by eMarketer reinforces what we have been observing for a while now – online video is not only rife with opportunity, […]
