The LoDown
Marketing insights, musings and more from the experts at LoSasso.
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Close the Loop: How ProspectAIQ Helps B2B Marketers Spend Smarter and Sell Faster
Most B2B Marketers Are Still Buying Blind. Are You One of Them? Most B2B marketers are still relying on basic media buying and lead gen […]
Unlock SEO Success: Connections, Complexity, Makeovers
For good SEO, you must not only understand what your user is searching for, but also deliver a better experience than your competitors, with authoritative […]
Less talk, more text: The mobile messaging world as it stands
These days, you can do everything from the comfort of your phone. Order food, schedule prescription pickups or even find love—the possibilities are endless. It’s […]
The Ultimate Dynamic Duo in Marketing: Creative and Strategy
When you think of dynamic duos, you may think of Buzz and Woody, Batman and Robin. Even Bert and Ernie. But what about duos shaking […]
Future trends for web development and user experience
These days, we consider our phones an extension of ourselves. We expect information at a moment's notice and user experiences that are dynamic and personalized. […]
Demystifying Marketing Terms
When was the last time you brushed up on your marketing lingo? Or saw a marketing acronym you didn't quite recognize? In B2B marketing, where […]
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How to Brief and Inspire Your Creative Team
There’s an art and science to successfully briefing your creative team. We want the facts—who, what, where, when, why, etc.—but we also want to feel […]
The Power of Thinking BIG
Everyone loves a quick win. These days, B2B marketing teams are under increased pressure to hit tighter deadlines and show stronger results. Effective B2B marketing […]
Unlock the Value of Video for B2B marketing
What does it take to create a worthwhile how-to or educational video? Considerable budget and time to plan, shoot and edit, for starters. But this […]