The LoDown
Marketing insights, musings and more from the experts at LoSasso.
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From Google to GPT: Traffic Changes, LLM Optimization, and What's Ahead
Read the transcript David Fabbri (00:00) All right. So welcome to the LoSasso Digital Marketing Podcast. Today we have Chris Andrew, the CEO from […]
Going Beyond the Click: How Zero-Click Content is Transforming Social
In today's rapidly evolving social landscape, a new trend is making waves and reshaping strategies: the rise of zero-click content. This approach, which delivers value […]
The Ultimate Guide to Finding the Right Agency Partner
Selecting the right marketing agency for your business can deliver ROI in spades. But getting there is often a challenging and complex process. How do […]
Using First-Party Data to Drive Impact Throughout the B2B Buyer’s Journey
With the renewed focus on the phaseout of third-party cookies by Google in 2024, and increased attention to data privacy in the US, marketers need […]
24 AI Tools We’re Testing to Enhance Workflows and Boost Performance
In this article, we share some of the AI tools we're currently testing and using to boost productivity and performance across all of our departments. Let’s dive in!
Embracing AI in Marketing: Insights from LoSasso Leaders
Artificial intelligence. Everyone is talking about it, across every industry and in almost every role. It's the game-changer we're all figuring out how to harness, […]
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How to Plan, Build & Evaluate Your Martech Stack for Greater Success
Highlights Planning and evaluating a martech stack is crucial but challenging due to the fast-paced tech environment. Building a martech stack requires aligning technology with […]
How to Wrangle Your Valuable Data with a Customer Data Platform
In a world that runs on data, the ability to capture and leverage information can deliver a powerful strategic advantage. But, the challenge for most […]
Creative campaign vs platform: How they benefit B2B brands
Chances are you’ve heard the words creative campaign or creative platform before. Whether coming from your internal marketing team or an agency partner. But the […]