The LoDown
Marketing insights, musings and more from the experts at LoSasso.
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Transforming Complex B2B Messaging into Human Connection: The Power of Brand Storytelling
While B2B decisions are often positioned as logical and cost-driven, they hinge on something more human: trust, belief and connection. Behind every RFP or renewal […]
6 SEO myths clients should be aware of
One thing is for certain, truthful information is getting harder and harder to spot. One of the least understood areas in marketing is SEO, which […]
Supercharge your marketing technology with good old fashioned Customer Focus
Better technology doesn’t guarantee better marketing The evolution of digital tools and tactics has given today’s marketers an abundance of ways to get messages in […]
3 smart ways to grow your PPC program next year
With shorter days and fall foliage among us, now is the time when all businesses start planning budgets for the coming year. As an integral […]
How to better partner with your agency: Become a project management guru
No matter what the industry or position, it all leads to some level of project management—from managing your own workload, to leading a large scale […]
Annual planning: set up your team for success
Agency life and work cadence is nothing short of organized chaos, or perhaps just chaos. So, when the first meeting invite or discussion around annual […]
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Moving users to conversion points with dynamic content
More and more, websites today use dynamic content to increase user engagement. However, the concept of a dynamic Web page is nothing new; dynamically loading […]
You CAN afford pay-per-click advertising
If pay-per-click (PPC) advertising is not part of your marketing strategy, the question is, "Why not?" There is so much you can do with PPC […]
PPC account audit guide
Our downloadable PPC audit checklist is a great step toward program improvement.