The LoDown
Marketing insights, musings and more from the experts at LoSasso.
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Transforming Complex B2B Messaging into Human Connection: The Power of Brand Storytelling
While B2B decisions are often positioned as logical and cost-driven, they hinge on something more human: trust, belief and connection. Behind every RFP or renewal […]
Video marketing: Why you should add live streaming to your content strategy
What is one of the most important strategies in content marketing? Video. This should come as no surprise as social media platforms like Facebook, Twitter, Snapchat and YouTube are developing tools for brands and publishers to create engaging video content. Though video content started off in commercial and produced formats, there has been an increasing shift towards more live streaming.
Marketing 101: Why content marketing is important
I’m sure you’ve heard the phrase, “content is king.” That’s because content is at the core of the most successful digital marketing campaigns, especially as consumers shift to consuming more information on mobile devices.
How to optimize your video content for high impact
Updated 8/16/21 When it comes to fortifying your brand and selling products or services, video adds a huge amount of value to your marketing mix. […]
Tips to maximize engagement while live streaming
Livestreaming has become a social staple over the past several months. From events to webinars, a growing number of organizations are opting to add value […]
How to be a better partner and grow your agency relationship
Updated: 03/09/20 Is your list of responsibilities and projects growing? Do you struggle to remove items on your to-do list as quickly as you add […]
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Real life events in an online world
You have a live in-person event planned, but a popular (and arguably the most important) way to reach people is through digital initiatives. We’ve got […]
5 social media advertising myths that are stunting your success
Despite the recent pressure on Facebook to tighten the reins on improper use of its user data, marketers won't likely abandon social media advertising anytime […]
5 reasons you still need branded PPC campaigns
Updated on October 7, 2024 With new marketing strategies and innovations discovered seemingly everyday, it’s easy to discredit the tried-and-true marketing processes that we have […]