The LoDown
Marketing insights, musings and more from the experts at LoSasso.
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Transforming Complex B2B Messaging into Human Connection: The Power of Brand Storytelling
While B2B decisions are often positioned as logical and cost-driven, they hinge on something more human: trust, belief and connection. Behind every RFP or renewal […]
4 ways to ensure your content has a better home
Valuable content has become the cornerstone of smart digital marketing programs big and small—whether in the form of social network fodder, a dangling carrot in […]
Digital Targeting Optimizer: A grid-based approach to increasing leads and conversions
The LoSasso Digital Targeting Optimizer helps maintain balance and increase performance in the digital programs we manage.
Fix these 5 common SEO mistakes
Search engine optimization. Chances are you've heard of it. You probably even know how important it is, but maybe you aren't sure what it really means or what tactics can help improve it.
Making the most of trade shows—for the client and your agency
Attending a client’s trade show always proves to be a whirlwind of an experience that involves limitless planning, traveling and social interaction. There are so […]
If these 5 strategies aren’t part of your PPC campaign, they should be
Pay-per-click (PPC) campaigns are nothing new. Nowadays, they’re an integral part of most marketing programs. But just because you’ve been doing something for a while, […]
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5 tips for choosing a color scheme for your brand
I used to think brands chose their colors just by what they thought looked good together. Ever since I became a graphic designer, though, I […]
7 rockin’ brand strategies and tips for Instagram
Instagram first appeared on the social media landscape in October 2010. Some of the first brands to take advantage of the simple photo-sharing platform were […]
Setting your B2B video up for measurement success
What’s it take to create a worthwhile how-to or educational video? Considerable budget and time to plan, shoot and edit, for starters. But this investment […]