The LoDown
Marketing insights, musings and more from the experts at LoSasso.
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B2B Video Marketing: Telling Complex Stories Through Video Content
For many complex B2B brands, especially those in manufacturing, automation or industrial technology, explaining what you do is half the battle. Technical products, long sales […]
The art of empathy in modern marketing
If you’re anything like the staff at LoSasso, it’s safe to assume your one regret since joining the workforce is the pitiful lack of pop […]
Summer cleanse: 5 tips for cleaning your data
Today, people are following all kinds of “cleanse” fads; from juice cleanses, to smoothie cleanses, to broth cleanses; all with the same idea to detoxify […]
Market more effectively by leveraging (and humanizing) big data
The proliferation of Big Data has given marketers a wellspring of information from which to understand the wants and needs of their target audience and, […]
The future of email automation: A mid-year outlook
At the beginning of 2017, Jordie van Rijn, founder and chief editor of emailvendorselection.com, asked a variety of experts to predict forthcoming email marketing trends […]
5 tips for Facebook success
As social media and mobile become ever growing presences in our lives, it only makes sense that marketing efforts in turn begin to adopt the […]
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Benchmark your website for SEO success
We've talked before on the LoSasso blog about how content is king in today's search engine optimization (SEO) landscape, but what tactical measures can you […]
Simple ways to win at SEO
Ahhh SEO…the ultimate moving target. How do you keep up with trends and algorithms that are constantly evolving? Search engines are continually updating their algorithms […]
Social media questions worth knowing the answer to
Whether you are just getting your feet wet in social media or you’re a social media guru, there’s always something to learn. Wherever you are […]