The LoDown
Marketing insights, musings and more from the experts at LoSasso.
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B2B Video Marketing: Telling Complex Stories Through Video Content
For many complex B2B brands, especially those in manufacturing, automation or industrial technology, explaining what you do is half the battle. Technical products, long sales […]
4 standards that should set the foundation for your creative
As any creative professional knows: It’s nearly impossible to remain objective during creative feedback discussions. If beauty is in the eye of the beholder, who’s […]
Website revamp: why it’s important & how it benefits your business
Almost every brand has a website. And almost every digital (and even print) campaign that is boosting awareness or incentivizing an action is driving to […]
Friction kills: how to increase digital marketing conversions by removing roadblocks
Blame Amazon and its one-click Buy Now button. Blame the Facebook API for making it WAY too easy to create a user account for the […]
5 reasons influencer marketing works better in B2B
There has been big interest in influencer marketing over the past couple of years because of the unique opportunity it gives brands to build awareness […]
How AI and machine learning are driving real results
With all the hype and mystery around artificial intelligence (AI) and machine learning (ML) we thought it would be helpful to share some practical examples […]
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4 ways to boost your marketing copy
As marketers we put a lot of thought into what we say to our audience. But sometimes, how you say it can be just as […]
Influencer marketing: 5 tips to make it authentic
If your company is looking to expand its presence on social media, it’s likely you’ll consider the use of influencers, or people with substantial online […]
Facts and feelings: the power of brand in complex B2B sales
Just give me the facts You see it time and again in B2B marketing. Companies downplay the importance of brand and the power of emotion […]