The LoDown
Marketing insights, musings and more from the experts at LoSasso.
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How branding can impact customer experience and vice versa
Brands are built on their reputations. It doesn’t matter whether you sell products, services, data or a little bit of everything. How you approach the […]
Social media spotlight 1: Align business goals with social media goals
In the first article of our B2B social media series, we reviewed the role social media plays in B2B marketing and how it helps businesses […]
Our top 5 marketing automation tools
Automated software has transformed the way today’s marketers work. The capabilities are seemingly endless, with powerful options available for automating marketing tasks, streamlining workflows and […]
Negative keywords: why they matter and how to use them
There’s a lot of talk about bidding on the right pay-per-click (PPC) campaign keywords. But, just as important is identifying the search terms you don’t […]
Data 101: Tips For Building the Perfect Database
So, you're going through your day as a B2B marketing executive, and someone comes into your office, utters the word 'database' and ruins your afternoon. […]
Time for another legendary LoSassopalooza!
Our favorite Chicago summertime event is right around the corner—and we’re not talking about Lollapalooza. Our CeLobration committee is excited to announce, LoSassopalooza is back […]
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The Role of Social Media in B2B Marketing
It’s no secret that today’s top B2B brands are utilizing social media marketing to grow their business, build relationships and ultimately increase leads. After all, […]
Meet the intern: Jade Rasmussen
We’re thrilled to have Jade Rasmussen join us as a copywriting intern this summer. Get to know a little more about her and what she’ll […]
4 key takeaways about manufacturing from The MFG Meeting
A few of our team members had the opportunity to attend The MFG Meeting last month in Bonita Springs, Florida. With a theme around driving […]