The LoDown
Marketing insights, musings and more from the experts at LoSasso.
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B2B Demand Generation and Demand Capture: What’s the Difference?
If you’re in B2B marketing, you’ve probably spent a lot of time talking about how to generate high-quality leads across the sales funnel. But too […]
LinkedIn: The Expert's Path for Killer Content
In the past year, content marketing has arguably become one of the most important aspects of any well-developed marketing strategy. B2B and B2C marketers alike […]
Breathing Life into Stale Sales Presentations
Is Anybody Listening? Prior to joining LoSasso, I spent several years in a consultative sales position. My days consisted of prospecting (cold calling, emailing, researching […]
Creating Content That Delivers Results
Last week, our Content Marketing For B2B – How To Win In a “Zero Moment of Truth” World post addressed the importance of content marketing. How […]
How to develop an effective content calendar in 6 steps
At LoSasso, we often have brainstorming meetings where we are flooded with great ideas—but the real challenge is putting those ideas into action. Big ideas […]
How to generate ideas [steps + techniques + resources]
Updated June 3rd, 2019 Idea generation is the lifeblood for every organization and one of the most important assets for marketing teams. As you know, […]
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5 Steps to Trade Show Success
Some team members from LoSasso recently traveled to Indianapolis for the annual CNH Parts & Service Expo to support our client and connect with the […]
The 5 New Laws of Content
Content marketing plays an important role in your B2B marketing strategy. With the right content, you can drive you business forward - creating new opportunities […]
5 Reasons for a Social Listening Budget
Social listening is a recently developed concept, and refers to the activity of identifying and measuring data that justifies social media spending. The idea is […]