The LoDown
Marketing insights, musings and more from the experts at LoSasso.
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B2B Demand Generation and Demand Capture: What’s the Difference?
If you’re in B2B marketing, you’ve probably spent a lot of time talking about how to generate high-quality leads across the sales funnel. But too […]
5 tips for Facebook success
As social media and mobile become ever growing presences in our lives, it only makes sense that marketing efforts in turn begin to adopt the […]
Benchmark your website for SEO success
We've talked before on the LoSasso blog about how content is king in today's search engine optimization (SEO) landscape, but what tactical measures can you […]
Simple ways to win at SEO
Ahhh SEO…the ultimate moving target. How do you keep up with trends and algorithms that are constantly evolving? Search engines are continually updating their algorithms […]
Social media questions worth knowing the answer to
Whether you are just getting your feet wet in social media or you’re a social media guru, there’s always something to learn. Wherever you are […]
Don’t hire Chad. Hire an agency.
Design is a pretty hot topic of discussion in the business world these days. Publications like Bloomberg and Business News Daily tout the importance of […]
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Tips for onboarding a new agency (after the first toast, of course)
Updated: 03/10/20 It’s always an exciting time when an agency wins a new piece of business. It starts with receiving the news, toasting with a […]
6 SEO myths clients should be aware of
One thing is for certain, truthful information is getting harder and harder to spot. One of the least understood areas in marketing is SEO, which […]
Supercharge your marketing technology with good old fashioned Customer Focus
Better technology doesn’t guarantee better marketing The evolution of digital tools and tactics has given today’s marketers an abundance of ways to get messages in […]