The LoDown
Marketing insights, musings and more from the experts at LoSasso.
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The Ultimate Guide to Finding the Right Agency Partner
Selecting the right marketing agency for your business can deliver ROI in spades. But getting there is often a challenging and complex process. How do […]
The evolving role of CMO: 4 predictions for a post-COVID-19 world
In early 2019, we wrote about the evolving role of CMO. In the time of COVID-19, these predictions hold even truer; and marketing leaders everywhere […]
5 things we learned about marketing from Tiger King
Spoilers for Netflix’s Tiger King ahead! Hey all you cool cats and kittens. The past month has been rough on us all—balancing client deadlines, […]
5 tips for marketing automation in the age of COVID-19
By now, we’ve all experienced it: Cooped up in our homes, missing our friends (and coworkers!), trying to balance remote work and homeschooling, attempting to […]
Demystifying marketing jargon part 1: the top acronyms
Marketers live and breathe by a myriad of industry-exclusive terms and phrases. If you’re new to the marketing industry, keeping up with them all can […]
How to make agency partnerships work: 5 tips for top results
As a marketing agency, we recognize the importance of building and nurturing strong partnerships with our clients, industry peers and even our own team members. […]
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5 Common challenges marketing leaders face
Today’s CMOs and marketing leaders are under more pressure to deliver than ever before. As an agency, we have the pleasure of working with a […]
How to build a modern marketing team: 15 tips for success
The speed at which marketing tools, tech and tactics are evolving is dizzying. And if your team was built for traditional marketing approaches, evolving with […]
4 standards that should set the foundation for your creative
As any creative professional knows: It’s nearly impossible to remain objective during creative feedback discussions. If beauty is in the eye of the beholder, who’s […]