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Why most interactive advertising doesn’t work

In 2009, online marketing is just about the only area of budget growth for most marketers.

Direct Response. Too Legit to Quit.

Cash4Gold just bought a 30-second ad, slotted for the third quarter of Super Bowl XLIII, making the company the first direct-response advertiser to have a commercial during the big game.

Power to the People

They call us “user-generated content (UGC) creators.” And we’re taking over.

Is social media a big deal? Psh! Is the Pope Catholic?

You know it’s time to get on the social media bandwagon when even the Vatican has its own YouTube channel.

The One-Second Advertisement Buzz

Like most years, the beer commercials are going to rule the much-anticipated Super Bowl advertisement... Read More »

How to Make Your Ad Sing, “Hey, Big Spenders”

According to a recent survey, the biggest retail spenders and most frequent shoppers are more interested in - and much more likely to click on - ads that are personalized for them vs. non-personalized ads.

Why most interactive advertising doesn’t work

In 2009, online marketing is just about the only area of budget growth for most marketers.

Direct Response. Too Legit to Quit.

Cash4Gold just bought a 30-second ad, slotted for the third quarter of Super Bowl XLIII, making the company the first direct-response advertiser to have a commercial during the big game.

Power to the People

They call us “user-generated content (UGC) creators.” And we’re taking over.

Is social media a big deal? Psh! Is the Pope Catholic?

You know it’s time to get on the social media bandwagon when even the Vatican has its own YouTube channel.

The One-Second Advertisement Buzz

Like most years, the beer commercials are going to rule the much-anticipated Super Bowl advertisement... Read More »

How to Make Your Ad Sing, “Hey, Big Spenders”

According to a recent survey, the biggest retail spenders and most frequent shoppers are more interested in - and much more likely to click on - ads that are personalized for them vs. non-personalized ads.