The LoDown
Marketing insights, musings and more from the experts at LoSasso.
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AI Overviews & LLMs Are Reshaping B2B Search: What Marketers Need to Know
Do B2B Businesses Still Need Organic Web Traffic? This is a critical question B2B marketers must grapple with in the months ahead. The reason: Google’s […]
How branding can impact customer experience and vice versa
Brands are built on their reputations. It doesn’t matter whether you sell products, services, data or a little bit of everything. How you approach the […]
Why video is an important ingredient for SEO
Every marketer knows video can be a powerful tool to harness in their campaigns. From brand awareness and customer stories to technical explainer videos, we […]
Connected TV: The most important innovation in B2B media in 20 years
How would you feel if an ad for your biggest competitor popped up on TV after dinner tonight? What if you could retarget a visitor […]
Connected TV: How a B2B and B2C brand found success [Case Study]
Connected TV (CTV) is here to stay. It’s defined as TV programming served through a connection to the internet (through a Smart TV or through […]
Why you should consider building a social media community for your brand
Social media has completely revolutionized the way we share information, learn and connect. Platforms that were initially conceived just as a form of entertainment have […]
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How Generation Z could influence your marketing
By now, you’ve probably heard about the post-Millennial generation—Generation Z. But have you started thinking about how they could impact your B2B marketing strategies? With […]
Branding in the age of content marketing
Most people in marketing have known for several years that the nature of marketing has changed. “Content is king” has been a thing for a […]
FREE eBook: B2B marketing in turbulent times: a playbook
We’ve had a lot on our mind regarding current events and our new reality. And we’d seen a lot of resources for consumer marketers—but not […]