Insights
and opinions

Search Results for:

Manufacturing Industry Moving in the Right Direction?

There are positive signs that the metalworking industry is gaining momentum. In looking at the... Read More »

Back to Basics – Marketing 101 Online

With all that's changing in marketing these days, it's easy to get caught up in the technology. Easy to forget that, ultimately, it all comes back to the basics - like focusing on customer benefits. If your marketing has a tight focus on the basics, you're probably doing better than a lot of your competitors. If you've gotten a little soft - or a little too self-centered - maybe a little 101 is just what's needed.

DOs and DON’Ts of Presenting an Informative Webinar

Webinars can be an excellent tool to share success stories with potential clients, exchange ideas with industry peers and address the challenges facing your industry. That being said, like any tool, it has to be used effectively to be successful.

Online Video is Changing Consumer and B2B Marketing

A recent study done by eMarketer reinforces what we have been observing for a while... Read More »

Marketing in a Shrinking Economy

The slow economy has caused American industry to reevaluate its marketing strategies. Many experts feel that the new state of affairs may not be short-lived—this state of consumer frugality is likely to become the new norm.

Online Media Trends

Compete.com put together a Slideshare presentation discussing the online media trends of 2008. Compete calculates... Read More »

Manufacturing Industry Moving in the Right Direction?

There are positive signs that the metalworking industry is gaining momentum. In looking at the... Read More »

Back to Basics – Marketing 101 Online

With all that's changing in marketing these days, it's easy to get caught up in the technology. Easy to forget that, ultimately, it all comes back to the basics - like focusing on customer benefits. If your marketing has a tight focus on the basics, you're probably doing better than a lot of your competitors. If you've gotten a little soft - or a little too self-centered - maybe a little 101 is just what's needed.

DOs and DON’Ts of Presenting an Informative Webinar

Webinars can be an excellent tool to share success stories with potential clients, exchange ideas with industry peers and address the challenges facing your industry. That being said, like any tool, it has to be used effectively to be successful.

Online Video is Changing Consumer and B2B Marketing

A recent study done by eMarketer reinforces what we have been observing for a while... Read More »

Marketing in a Shrinking Economy

The slow economy has caused American industry to reevaluate its marketing strategies. Many experts feel that the new state of affairs may not be short-lived—this state of consumer frugality is likely to become the new norm.

Online Media Trends

Compete.com put together a Slideshare presentation discussing the online media trends of 2008. Compete calculates... Read More »