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DOs and DON’Ts of Presenting an Informative Webinar

Webinars can be an excellent tool to share success stories with potential clients, exchange ideas with industry peers and address the challenges facing your industry. That being said, like any tool, it has to be used effectively to be successful.

Online Video is Changing Consumer and B2B Marketing

A recent study done by eMarketer reinforces what we have been observing for a while... Read More »

Marketing in a Shrinking Economy

The slow economy has caused American industry to reevaluate its marketing strategies. Many experts feel that the new state of affairs may not be short-lived—this state of consumer frugality is likely to become the new norm.

Expand Your Reach Without Expanding Your Budget

Times are tight for everyone. Marketing and Advertising budgets are being cut every month, which leaves little room for creative campaigns. Or does it? This economy requires marketers to think outside the box. Marketers must spend smartly. In order for your business to grow, you cannot plant your marketing seeds on barren soil. You should invest in new ideas and original approaches to ensure that your marketing attempts aren't wasted on uninterested consumers.

Online Media Trends

Compete.com put together a Slideshare presentation discussing the online media trends of 2008. Compete calculates... Read More »

How to Make Your Ad Sing, “Hey, Big Spenders”

According to a recent survey, the biggest retail spenders and most frequent shoppers are more interested in - and much more likely to click on - ads that are personalized for them vs. non-personalized ads.

DOs and DON’Ts of Presenting an Informative Webinar

Webinars can be an excellent tool to share success stories with potential clients, exchange ideas with industry peers and address the challenges facing your industry. That being said, like any tool, it has to be used effectively to be successful.

Online Video is Changing Consumer and B2B Marketing

A recent study done by eMarketer reinforces what we have been observing for a while... Read More »

Marketing in a Shrinking Economy

The slow economy has caused American industry to reevaluate its marketing strategies. Many experts feel that the new state of affairs may not be short-lived—this state of consumer frugality is likely to become the new norm.

Expand Your Reach Without Expanding Your Budget

Times are tight for everyone. Marketing and Advertising budgets are being cut every month, which leaves little room for creative campaigns. Or does it? This economy requires marketers to think outside the box. Marketers must spend smartly. In order for your business to grow, you cannot plant your marketing seeds on barren soil. You should invest in new ideas and original approaches to ensure that your marketing attempts aren't wasted on uninterested consumers.

Online Media Trends

Compete.com put together a Slideshare presentation discussing the online media trends of 2008. Compete calculates... Read More »

How to Make Your Ad Sing, “Hey, Big Spenders”

According to a recent survey, the biggest retail spenders and most frequent shoppers are more interested in - and much more likely to click on - ads that are personalized for them vs. non-personalized ads.