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Defining Your Social Media Strategy

More and more brands are jumping onto social media sites without asking themselves one simple question: Why? Most have walked blindly into the social media arena because it’s free or because everyone else is doing it, without an actual social media strategy. Many have failed to realize that having accounts on Twitter, Facebook or MySpace, posting videos on YouTube, or creating a blog does not mean that you have a social media strategy.

Building a Robust Web Presence through Effective Content Development and Distribution

Creating a robust web presence is important now more than ever. A website with top of the line graphics, enough flash to slow even a 15mbps download speed, won’t do you much good if you can’t target clients and increase qualified traffic.

Improving Your Google Adwords Quality Score

Your Google Adwords Quality Score can not only dictate how successful your campaign will be,... Read More »

PPC Metrics – SEM Minute

In order to have a successful pay per click campaign, you must keep a close... Read More »

Manufacturing Industry Moving in the Right Direction?

There are positive signs that the metalworking industry is gaining momentum. In looking at the... Read More »

Back to Basics – Marketing 101 Online

With all that's changing in marketing these days, it's easy to get caught up in the technology. Easy to forget that, ultimately, it all comes back to the basics - like focusing on customer benefits. If your marketing has a tight focus on the basics, you're probably doing better than a lot of your competitors. If you've gotten a little soft - or a little too self-centered - maybe a little 101 is just what's needed.

Defining Your Social Media Strategy

More and more brands are jumping onto social media sites without asking themselves one simple question: Why? Most have walked blindly into the social media arena because it’s free or because everyone else is doing it, without an actual social media strategy. Many have failed to realize that having accounts on Twitter, Facebook or MySpace, posting videos on YouTube, or creating a blog does not mean that you have a social media strategy.

Building a Robust Web Presence through Effective Content Development and Distribution

Creating a robust web presence is important now more than ever. A website with top of the line graphics, enough flash to slow even a 15mbps download speed, won’t do you much good if you can’t target clients and increase qualified traffic.

Improving Your Google Adwords Quality Score

Your Google Adwords Quality Score can not only dictate how successful your campaign will be,... Read More »

PPC Metrics – SEM Minute

In order to have a successful pay per click campaign, you must keep a close... Read More »

Manufacturing Industry Moving in the Right Direction?

There are positive signs that the metalworking industry is gaining momentum. In looking at the... Read More »

Back to Basics – Marketing 101 Online

With all that's changing in marketing these days, it's easy to get caught up in the technology. Easy to forget that, ultimately, it all comes back to the basics - like focusing on customer benefits. If your marketing has a tight focus on the basics, you're probably doing better than a lot of your competitors. If you've gotten a little soft - or a little too self-centered - maybe a little 101 is just what's needed.