The LoDown
Marketing insights, musings and more from the experts at LoSasso.
Featured Post:
How branding can impact customer experience and vice versa
Brands are built on their reputations. It doesn’t matter whether you sell products, services, data or a little bit of everything. How you approach the […]
Meet the intern: Jade Rasmussen
We’re thrilled to have Jade Rasmussen join us as a copywriting intern this summer. Get to know a little more about her and what she’ll […]
4 key takeaways about manufacturing from The MFG Meeting
A few of our team members had the opportunity to attend The MFG Meeting last month in Bonita Springs, Florida. With a theme around driving […]
5 ways to increase brand awareness
We’ve all been there. Marketing and advertising budgets are cut or non-existent, leaving little room for creative campaigns and solutions…or does it? This economy requires […]
Day in the life as a LoSasso Dog
Sometimes “dog days” can be an understatement. When the weekend inevitably ends and Monday rolls around, you can count on LoSasso's furry coworker counterparts to […]
LoSasso at B2B Ignite: Keeping your brand house in order
B2B Ignite USA 2021 included two days of sessions filled with exclusive marketing insights and inspiration for marketers to stay one step ahead, and the […]
Get the monthly LoDown
Don’t miss our marketing tips, tricks and insights to inspire your next move.
Hello Summertime—and being back in the office
Can you feel that buzz in the air? The excitement? The pure joy? We sure can! And it’s not just because Chicago is back open […]
Ebook: Pragmagic—the key to success in today’s complex marketing landscape
The secret sauce for success in today’s complex B2B marketing landscape isn’t so secret anymore. In early 2021, we spoke with several leading CMOs in […]
Position Zero: why you need it to grow your traffic and brand
Move aside #1 rank... there is a new cowboy in town and his name is position zero. Here we will explain what position zero is […]