The LoDown
Marketing insights, musings and more from the experts at LoSasso.
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Embracing AI in Marketing: Insights from LoSasso Leaders
Artificial intelligence. Everyone is talking about it, across every industry and in almost every role. It's the game-changer we're all figuring out how to harness, […]
How B2B CMOs can approach budget-planning for long-term success [9 Recommendations]
As we head into 2023 budget-planning season, B2B CMOs find themselves facing a variety of economic headwinds. This lack of clarity could cause friction in […]
The Trifecta–a winning approach to B2B marketing
Strong branding, insightful content, and a continuously growing and engaged fan base. That is the trifecta in B2B marketing that brand leaders should aspire to […]
Recap: Social media lunch & learn series
Social media is changing the marketing landscape as we know it—for both B2B and B2C brands alike, and it can be challenging to stay up […]
Marketing budget planning tools to help you evolve
This time of year, marketing teams in every industry are faced with the challenge of budgeting to drive higher performance with incremental increases in budgets. […]
Marketing that moves—B2B with the emotion of B2C
There is a change happening in B2B marketing. New research confirms that change agent CMOs know the status quo in B2B is a fast track […]
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PPC optimization tips: get the most bang for your buck
Pay-per-click (PPC) campaigns are nothing new. Nowadays, they’re an integral part of most marketing programs. But just because you’ve been doing something for a while, […]
IMTS Recap 2022
Our team hit the ground running at IMTS this year! They spent a whole week soaking up all the energy and innovation on the show […]
Social media spotlight 1: Align business goals with social media goals
In the first article of our B2B social media series, we reviewed the role social media plays in B2B marketing and how it helps businesses […]