
The LoDown
Marketing insights, musings and more from the experts at LoSasso.
Marketing insights, musings and more from the experts at LoSasso.
AI has shown its value in content creation—we’re exploring how much further it can take us in B2B marketing. Join Scott Losasso, CEO, and David […]
When you think of dynamic duos, you may think of Buzz and Woody, Batman and Robin. Even Bert and Ernie. But what about duos shaking […]
These days, we consider our phones an extension of ourselves. We expect information at a moment's notice and user experiences that are dynamic and personalized. […]
When was the last time you brushed up on your marketing lingo? Or saw a marketing acronym you didn't quite recognize? In B2B marketing, where […]
There’s an art and science to successfully briefing your creative team. We want the facts—who, what, where, when, why, etc.—but we also want to feel […]
Everyone loves a quick win. These days, B2B marketing teams are under increased pressure to hit tighter deadlines and show stronger results. Effective B2B marketing […]
Don’t miss our marketing tips, tricks and insights to inspire your next move.
What does it take to create a worthwhile how-to or educational video? Considerable budget and time to plan, shoot and edit, for starters. But this […]
In the world of design, effective communication is essential. But like in any specialized field, designers have words and phrases that can feel like a […]
Crafting the perfect email design is both an art and a science, blending creativity with structured best practices to engage readers and drive conversions. Read […]