The LoDown
Marketing insights, musings and more from the experts at LoSasso.
Featured Post:
The Chicago Advantage: Why the Heartland is B2B Marketing’s Sweet Spot
In a world where marketing strategies often feel as flashy and fleeting as Times Square billboards, there’s something refreshingly powerful about Chicago’s marketing scene. Here […]
Annual planning: set up your team for success
Agency life and work cadence is nothing short of organized chaos, or perhaps just chaos. So, when the first meeting invite or discussion around annual […]
Moving users to conversion points with dynamic content
More and more, websites today use dynamic content to increase user engagement. However, the concept of a dynamic Web page is nothing new; dynamically loading […]
You CAN afford pay-per-click advertising
If pay-per-click (PPC) advertising is not part of your marketing strategy, the question is, "Why not?" There is so much you can do with PPC […]
PPC account audit guide
Our downloadable PPC audit checklist is a great step toward program improvement.
4 ways to ensure your content has a better home
Valuable content has become the cornerstone of smart digital marketing programs big and small—whether in the form of social network fodder, a dangling carrot in […]
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Digital Targeting Optimizer: A grid-based approach to increasing leads and conversions
The LoSasso Digital Targeting Optimizer helps maintain balance and increase performance in the digital programs we manage.
Fix these 5 common SEO mistakes
Search engine optimization. Chances are you've heard of it. You probably even know how important it is, but maybe you aren't sure what it really means or what tactics can help improve it.
Making the most of trade shows—for the client and your agency
Attending a client’s trade show always proves to be a whirlwind of an experience that involves limitless planning, traveling and social interaction. There are so […]