The LoDown
Marketing insights, musings and more from the experts at LoSasso.
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The Chicago Advantage: Why the Heartland is B2B Marketing’s Sweet Spot
In a world where marketing strategies often feel as flashy and fleeting as Times Square billboards, there’s something refreshingly powerful about Chicago’s marketing scene. Here […]
Simple ways to win at SEO
Ahhh SEO…the ultimate moving target. How do you keep up with trends and algorithms that are constantly evolving? Search engines are continually updating their algorithms […]
Social media questions worth knowing the answer to
Whether you are just getting your feet wet in social media or you’re a social media guru, there’s always something to learn. Wherever you are […]
Don’t hire Chad. Hire an agency.
Design is a pretty hot topic of discussion in the business world these days. Publications like Bloomberg and Business News Daily tout the importance of […]
Tips for onboarding a new agency (after the first toast, of course)
Updated: 03/10/20 It’s always an exciting time when an agency wins a new piece of business. It starts with receiving the news, toasting with a […]
6 SEO myths clients should be aware of
One thing is for certain, truthful information is getting harder and harder to spot. One of the least understood areas in marketing is SEO, which […]
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Supercharge your marketing technology with good old fashioned Customer Focus
Better technology doesn’t guarantee better marketing The evolution of digital tools and tactics has given today’s marketers an abundance of ways to get messages in […]
3 smart ways to grow your PPC program next year
With shorter days and fall foliage among us, now is the time when all businesses start planning budgets for the coming year. As an integral […]
How to better partner with your agency: Become a project management guru
No matter what the industry or position, it all leads to some level of project management—from managing your own workload, to leading a large scale […]