The LoDown
Marketing insights, musings and more from the experts at LoSasso.
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The Ultimate Guide to Finding the Right Agency Partner
Selecting the right marketing agency for your business can deliver ROI in spades. But getting there is often a challenging and complex process. How do […]
4 ways to boost your marketing copy
As marketers we put a lot of thought into what we say to our audience. But sometimes, how you say it can be just as […]
Day in the life of a Senior Account Manager
Have you ever wondered what is the role of an account manager? Like many agencies, our account team is on the front lines working with […]
Day in the life of a web developer
Here at LoSasso, we offer our clients a full-service agency that addresses some of the most complex problems out there. For almost all of our […]
Influencer marketing: 5 tips to make it authentic
If your company is looking to expand its presence on social media, it’s likely you’ll consider the use of influencers, or people with substantial online […]
Facts and feelings: the power of brand in complex B2B sales
Just give me the facts You see it time and again in B2B marketing. Companies downplay the importance of brand and the power of emotion […]
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Fast facts and trends for B2B and high-consideration purchase marketers
The way consumers discover and connect with brands continues to evolve. B2B and high-consideration purchase marketers need to stay dialed-in to changes in order to […]
LoSasso Integrated Marketing among Top B2B Marketing Agencies in the US
Chicago, IL – The third annual B2B Marketing US Agencies Benchmarking Report 2019 is out and LoSasso Integrated Marketing, a full-service independent agency in Chicago, […]
5 powerful examples of how culture strengthens brand
Company culture is often associated with the general vibe people feel when they come to work. It’s the personal relationships between colleagues and a trust regardless of where they live on an organizational chart. But it’s also something else: the most successful organizations make culture a foundation of their brands. When there’s a culture that aligns a workforce behind a mission, a brand is stronger.