The LoDown
Marketing insights, musings and more from the experts at LoSasso.
Marketing insights, musings and more from the experts at LoSasso.
Selecting the right marketing agency for your business can deliver ROI in spades. But getting there is often a challenging and complex process. How do […]
As any creative professional knows: It’s nearly impossible to remain objective during creative feedback discussions. If beauty is in the eye of the beholder, who’s […]
When it comes to optimizing and ensuring the success of our clients’ digital campaigns, there is one team we always turn to here at LoSasso—our […]
Almost every brand has a website. And almost every digital (and even print) campaign that is boosting awareness or incentivizing an action is driving to […]
There’s an art and a science to getting your creative team off on the right foot with your next project. Use this SiMPL framework for […]
Blame Amazon and its one-click Buy Now button. Blame the Facebook API for making it WAY too easy to create a user account for the […]
Don’t miss our marketing tips, tricks and insights to inspire your next move.
Behind every website, print ad, brochure, digital campaign, infographic, video—we could go on forever—is a designer. They are the ones bringing our ideas and our […]
There has been big interest in influencer marketing over the past couple of years because of the unique opportunity it gives brands to build awareness […]
With all the hype and mystery around artificial intelligence (AI) and machine learning (ML) we thought it would be helpful to share some practical examples […]