FREE eBook: 5 principles to build and nurture a team of marketing superheroes
After 30 years and dozens of clients, we’ve seen many different team dynamics—the good, the bad and the ugly. We’ve also experienced what it takes to run a productive agency team, ensuring integration across a variety of different marketing disciplines. This eBook outlines our proven framework for building a team of modern marketing marvels—internally or through help from partners. It comes with actionable tips and a tool to help assess the current state of your marketing team’s roles and accountabilities:
- Learn about the importance of having a team with T-shaped talents
- Discover the power of team members who are eager to experiment
- Get actionable tips about how to empower your team to be autonomously agile
- Understand why measurement, not monitoring, is important for functional teams
- BONUS: get our modern matrix of marketing accountability (say that three times fast!)—a great tool to help you assess and define team roles and responsibilities.
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