Online Media Trends

Published February 3, 2009 9:29 am by LoSasso
Categories: Digital media strategy, Social media, The business of marketing

Compete.com put together a Slideshare presentation discussing the online media trends of 2008. Compete calculates and estimates total U.S.-based traffic for nearly every site on the internet.

Here are some of the key takeaways:

• There were 116 billion search queries in 2008 (up 8% over 2007).
• Google now commands 68% of the search market share.
• Yahoo! had the highest rate of sponsored referrals (pay per click advertising traffic).
• Social Media sites accounted for nearly 1.8 trillion page views in 2008.
• There were over 9 billion hours spent on media sites last year. (This includes social media and publisher media, such as CNN.com).

Did you have a strong enough search engine presence to be found by the 116 billion searches last year? Do you know what people said about your brand in 2008? Consider a search engine marketing campaign and monitor social media conversations so you can be there for your customers.

The numbers are there. Are you?