How to Make Your Ad Sing, “Hey, Big Spenders”
According to a survey from ChoiceStream, the biggest retail spenders and most frequent shoppers are more interested in – and much more likely to click on – ads that are personalized for them vs. non-personalized ads.
Results from the 2008 Personalization Survey (pdf) show that 39% of consumers overall are more likely to click on an ad if it is personalized, while that number rises to 58% among those who shop online at least several times a month, Marketing Charts writes.
The survey also finds that the bigger the spender, the greater the interest in personalized ads. Half (50%) of those spending more than $250 online over the past six months indicate that they are more willing to click on ads that are personalized. This compares with only 32% of the smallest spenders.
The study also investigates how consumers are influenced by ads and just how much savvy online shoppers really know about new media marketing techniques.
Click here for the full article.