How to Make Your Ad Sing,

How to Make Your Ad Sing, "Hey, Big Spenders"

Published: January 26, 2009 by LoSasso
Categories: Audience insights, Digital media strategy, The business of marketing
Type:

According to a survey from ChoiceStream, the biggest retail spenders and most frequent shoppers are more interested in - and much more likely to click on - ads that are personalized for them vs. non-personalized ads.

Results from the 2008 Personalization Survey (pdf) show that 39% of consumers overall are more likely to click on an ad if it is personalized, while that number rises to 58% among those who shop online at least several times a month, Marketing Charts writes.

The survey also finds that the bigger the spender, the greater the interest in personalized ads. Half (50%) of those spending more than $250 online over the past six months indicate that they are more willing to click on ads that are personalized. This compares with only 32% of the smallest spenders.

The study also investigates how consumers are influenced by ads and just how much savvy online shoppers really know about new media marketing techniques.
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