Actionable PPC Metrics – SEM Minute
Our Online Marketing Specialist, Mike Hernalsteen, explains what he calls “actionable metrics”. These are metrics where there are certain actions you can take to improve PPC Performance.
Mike Hernalsteen is the Senior Interactive Marketing Specialist at LoSasso Advertising Inc., a Chicago based interactive agency where he develops comprehensive online marketing strategies for leading B2B and consumer brands. (See more posts by Mike)