Social media is changing the marketing landscape as we know it—for both B2B and B2C brands alike, and it can be challenging to stay up to date with all the latest trends, algorithm changes and new features.
To help our clients navigate the ever-changing world of social, we shared our best tips (and hacks) in a three-part lunch and learn series. If you missed them, you can access any of our materials below!
Jessica Terrones - Social Media and Content Strategist
Session #1: Social-first content
How people use media and technology at large has changed, and your social strategy should change, too. In this session, we dive into why creating content for social media first, rather than leveraging different content and repurposing for social later, can help you drive more engagement, clicks and impact.
Kristina Biehl - Account Supervisor
Session #2: Creating breakthrough content on LinkedIn
It’s no secret LinkedIn is a favored social channel in the B2B space, and they’re constantly expanding their B2B marketing tools and targeting capabilities. Our team talks through 5 ways you can elevate your LinkedIn content to break through the clutter, along with some bonus quick tips to better leverage LinkedIn for your organization.
Jessica Terrones - Social Media and Content Strategist
Session #3: Optimizing your social media for SEO
As social media audiences have continued to grow, people don't just use them to connect—they also use them to search. Learn how different social channels can be leveraged and optimized, so you're showing up for your target audience when they search online and on social media.
