The LoDown
Marketing insights, musings and more from the experts at LoSasso.
Understanding negative keywords, part 2—Guiding online searchers directly where you want them to go
As a loyal reader of our blog, you’ve surely mastered what each type of negative keyword does. Now, it’s time to put in place a […]
Understanding negative keywords—Don’t waste your pay-per-click budget, part 1
There’s a lot of talk about bidding on the right pay-per-click (PPC) campaign keywords. But, just as important is identifying the search terms you don’t […]
Website quality assurance process explained
Anybody building a website, or even a single page should employ a testing system known generically as Quality Assurance (QA) to protect against errors before […]
Striking a balance between stunning design & seamless UX
For me, the startup of a new website is insanely exciting—particularly when it’s a website representing the company where I’ve worked for nearly a decade. […]
Bake Mobile Into Your Brand: The Mobile-first Mentality
At the recent Business Marketers Association global conference in Chicago, Gary Briggs, CMO of Facebook, spoke on the process of turning the Titanic - shifting […]
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Dear [Insert Name Here]: Personalization in Email Marketing
More than promotions, price and quality, customers ultimately care about one thing: themselves. Nothing will catch a person’s attention like seeing his or her name […]
e-Resistible: A Guide to the Perfect Email Design, Part 3
Click here to read part 1 Click here to read part 2 If you already have an established email design, it’s important to figure out […]
e-Resistible: A Guide to the Perfect Email Design, Part 2
View part 1 of email series here. Thanks for that intro, Jada. As we said, email is not dead—though it needs some reviving where design […]