The LoDown

There’s a lot of talk about bidding on the right pay-per-click (PPC) campaign keywords. But, just as important is identifying the search terms you don’t […]

Anybody building a website, or even a single page should employ a testing system known generically as Quality Assurance (QA) to protect against errors before […]

For me, the startup of a new website is insanely exciting—particularly when it’s a website representing the company where I’ve worked for nearly a decade. […]

At the recent Business Marketers Association global conference in Chicago, Gary Briggs, CMO of Facebook, spoke on the process of turning the Titanic - shifting […]

More than promotions, price and quality, customers ultimately care about one thing: themselves. Nothing will catch a person’s attention like seeing his or her name […]

Click here to read part 1 Click here to read part 2 If you already have an established email design, it’s important to figure out […]

View part 1 of email series here. Thanks for that intro, Jada. As we said, email is not dead—though it needs some reviving where design […]

Contrary to some sensational media reports in recent years past, email is NOT dead. Thanks to smarter mobile devices, we’re constantly connected—and, dare we say, […]