The LoDown
Marketing insights, musings and more from the experts at LoSasso.
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Essential to SEO: Reach, Relevance and ROI
If you haven’t thought about search engine marketing (SEM) or search engine optimization (SEO) yet, it’s time to jump onboard the search train. Think about some of the goals of your marketing campaigns – building awareness, boosting ROI, and increasing conversions. What do you think your company’s website is for?
Email Marketing Campaigns: Best Practices
As B2B marketers, we need to coordinate our interactive marketing initiatives to maintain consistency throughout several different channels. Social media enhances the value of email and in return, email maximizes social media efforts. Email campaigns give marketers the opportunity to expose their brands as much as possible. It is the most cost effective interactive tool and increasing in its effectiveness. Email allows marketers to deliver a valuable visualization of their message through the user experience.
Ways to Improve Your Site's SEO
You can create and design a great website, but if no one can find it then it doesn’t have much value. At Losasso we try to impart the importance of SEO to our clients.
Online Video is Changing Consumer and B2B Marketing
A recent study done by eMarketer reinforces what we have been observing for a while now – online video is not only rife with opportunity, […]
