The LoDown
Marketing insights, musings and more from the experts at LoSasso.
Demystifying marketing jargon part 2: marketing plan KPIs
As marketers, we throw around a lot of terms for processes, tactics, performance metrics and even creative. And to add to all those terms, different […]
Website revamp: why it’s important & how it benefits your business
Almost every brand has a website. And almost every digital (and even print) campaign that is boosting awareness or incentivizing an action is driving to […]
5 robots marketers must meet (infographic)
We're all chummy with Google's web crawlers, various programmatic buying 'bots, and the AI behind marketing automation platforms like Hubspot. But has your marketing team partnered with these new favorites?
Why mobile messaging is taking over the world (infographic)
A recent consumer study showed that mobile messaging was the #1 preferred method for communication in the U.S., South Korea, Singapore and India, and among the top three channels elsewhere in the world. Check out this infographic to learn more.
4 (REAL) ways to capitalize on robots
It’s human nature to want to strive for ways to do things faster, easier and more efficiently. Somewhat ironically, those very urges have delivered us […]
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The quick and dirty mobile-first checklist
Don't launch your next site without this comprehensive mobile QA process. Copy/Content Content is customized for mobile user needs/wants/behavior (condensing/streamlining content as necessary, messaging that […]
Mobile optimization, simplified: The “3 S’s” you need to know
Take a look around most any Starbucks, doctor’s office waiting room, or anywhere else people incessantly use their smart phones, and you’ll see firsthand that […]
4 simple ways to combat shrinking consumer attention spans
In the time it takes you to read this sentence, chances are that your mind is already drifting. If you’re still with us, congratulations! Your […]