Insights
and opinions

Category: Web and UX trends

Demystifying marketing jargon part 2: marketing plan KPIs

As marketers, we throw around a lot of terms for processes, tactics, performance metrics and... Read More »

5 video optimization tips you can start using TODAY

When it comes to fortifying your brand and selling products or services, video adds a... Read More »

24 eMarketer stats that caught our eye in 2017

Here at LoSasso, eMarketer is a go-to source for research and information that guides our... Read More »

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5 robots marketers must meet (infographic)

We're all chummy with Google's web crawlers, various programmatic buying 'bots, and the AI behind marketing automation platforms like Hubspot. But has your marketing team partnered with these new favorites?

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Why mobile messaging is taking over the world (infographic)

A recent consumer study showed that mobile messaging was the #1 preferred method for communication in the U.S., South Korea, Singapore and India, and among the top three channels elsewhere in the world. Check out this infographic to learn more.

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4 data-driven email strategies (infographic)

Check out some of the statistics behind the success (or failure) of today's email marketing campaigns.