
The LoDown
Marketing insights, musings and more from the experts at LoSasso.
Marketing insights, musings and more from the experts at LoSasso.
As marketers, we throw around a lot of terms for processes, tactics, performance metrics and even creative. And to add to all those terms, different […]
Almost every brand has a website. And almost every digital (and even print) campaign that is boosting awareness or incentivizing an action is driving to […]
We're all chummy with Google's web crawlers, various programmatic buying 'bots, and the AI behind marketing automation platforms like Hubspot. But has your marketing team partnered with these new favorites?
A recent consumer study showed that mobile messaging was the #1 preferred method for communication in the U.S., South Korea, Singapore and India, and among the top three channels elsewhere in the world. Check out this infographic to learn more.
It’s human nature to want to strive for ways to do things faster, easier and more efficiently. Somewhat ironically, those very urges have delivered us […]
Don’t miss our marketing tips, tricks and insights to inspire your next move.
Don't launch your next site without this comprehensive mobile QA process. Copy/Content Content is customized for mobile user needs/wants/behavior (condensing/streamlining content as necessary, messaging that […]
Take a look around most any Starbucks, doctor’s office waiting room, or anywhere else people incessantly use their smart phones, and you’ll see firsthand that […]
In the time it takes you to read this sentence, chances are that your mind is already drifting. If you’re still with us, congratulations! Your […]