The LoDown
Marketing insights, musings and more from the experts at LoSasso.
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Influencer marketing: 5 tips to make it authentic
If your company is looking to expand its presence on social media, it’s likely you’ll consider the use of influencers, or people with substantial online […]
Video marketing: Why you should add live streaming to your content strategy
What is one of the most important strategies in content marketing? Video. This should come as no surprise as social media platforms like Facebook, Twitter, Snapchat and YouTube are developing tools for brands and publishers to create engaging video content. Though video content started off in commercial and produced formats, there has been an increasing shift towards more live streaming.
Tips to maximize engagement while live streaming
Livestreaming has become a social staple over the past several months. From events to webinars, a growing number of organizations are opting to add value […]
5 social media advertising myths that are stunting your success
Despite the recent pressure on Facebook to tighten the reins on improper use of its user data, marketers won't likely abandon social media advertising anytime […]
Here's why your Facebook posts don't get traction
The writing is on the wall (errr… News Feed?)—Facebook wants you to pay to engage with your followers and prospects. The social media giant has […]
Capitalizing on micro-moments
It’s amazing to consider the smartphone revolution began just a decade ago, when, in July 2007, Apple debuted its original, transformative iPhone. Of course, in […]
5 tips for Facebook success
As social media and mobile become ever growing presences in our lives, it only makes sense that marketing efforts in turn begin to adopt the […]
Social media questions worth knowing the answer to
Whether you are just getting your feet wet in social media or you’re a social media guru, there’s always something to learn. Wherever you are […]
