The LoDown
Marketing insights, musings and more from the experts at LoSasso.
Recap: Social media lunch & learn series
Social media is changing the marketing landscape as we know it—for both B2B and B2C brands alike, and it can be challenging to stay up […]
Social Media: LoSasso's 2021 Predictions
Who really knows what 2021 holds? After 2020, we know it's hard to predict anything with strong certainty. Social media, in particular, is one to watch—here are three predictions we have for 2021.
Why you should consider building a social media community for your brand
Social media has completely revolutionized the way we share information, learn and connect. Platforms that were initially conceived just as a form of entertainment have […]
How Generation Z could influence your marketing
By now, you’ve probably heard about the post-Millennial generation—Generation Z. But have you started thinking about how they could impact your B2B marketing strategies? With […]
Influencer marketing: 5 tips to make it authentic
If your company is looking to expand its presence on social media, it’s likely you’ll consider the use of influencers, or people with substantial online […]
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Video marketing: Why you should add live streaming to your content strategy
What is one of the most important strategies in content marketing? Video. This should come as no surprise as social media platforms like Facebook, Twitter, Snapchat and YouTube are developing tools for brands and publishers to create engaging video content. Though video content started off in commercial and produced formats, there has been an increasing shift towards more live streaming.
Tips to maximize engagement while live streaming
Livestreaming has become a social staple over the past several months. From events to webinars, a growing number of organizations are opting to add value […]
5 social media advertising myths that are stunting your success
Despite the recent pressure on Facebook to tighten the reins on improper use of its user data, marketers won't likely abandon social media advertising anytime […]