Influencer marketing: 5 tips to make it authentic

If your company is looking to expand its presence on social media, it’s likely you’ll consider the use of influencers, or people with substantial online followings who can help extend […]

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Video marketing: Why you should add live streaming to your content strategy

What is one of the most important strategies in content marketing? Video. This should come as no surprise as social media platforms like Facebook, Twitter, Snapchat and YouTube are developing tools for brands and publishers to create engaging video content.  Though video content started off in commercial and produced formats, there has been an increasing shift towards more live streaming.

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Tips to maximize engagement while live streaming

Livestreaming has become a social staple over the past several months. From events to webinars, a growing number of organizations are opting to add value to their marketing mixes by […]

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Social media myths

5 social media advertising myths that are stunting your success

Despite the recent pressure on Facebook to tighten the reins on improper use of its user data, marketers won’t likely abandon social media advertising anytime soon. Afterall, when used properly, […]

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Here’s why your Facebook posts don’t get traction

The writing is on the wall (errr… News Feed?)—Facebook wants you to pay to engage with your followers and prospects. The social media giant has been moving in this direction […]

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Capitalizing on micro-moments

It’s amazing to consider the smartphone revolution began just a decade ago, when, in July 2007, Apple debuted its original, transformative iPhone. Of course, in the interim these mobile devices […]

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