The LoDown
Marketing insights, musings and more from the experts at LoSasso.
Position Zero: why you need it to grow your traffic and brand
Move aside #1 rank... there is a new cowboy in town and his name is position zero. Here we will explain what position zero is […]
The most important SEO terminology defined
We’ll admit it, we marketers are notorious for our jargon. One area where this is especially true is when it comes to search engine marketing, […]
Learning the SEO game—and the plays that help you win
SEO is a complicated and nuanced game. And unfortunately for those who want to play, the rules are constantly changing. The good news is, the general foundation remains—and we’ve got the plays for success.
Why video is an important ingredient for SEO
Every marketer knows video can be a powerful tool to harness in their campaigns. From brand awareness and customer stories to technical explainer videos, we […]
Website revamp: why it’s important & how it benefits your business
Almost every brand has a website. And almost every digital (and even print) campaign that is boosting awareness or incentivizing an action is driving to […]
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5 reasons why you should invest in SEO
5 reasons why your business should invest in SEO 1. Ignoring SEO will impact your bottom line 2. Use SEO to get ahead of […]
Marketing 101: Why content marketing is important
I’m sure you’ve heard the phrase, “content is king.” That’s because content is at the core of the most successful digital marketing campaigns, especially as consumers shift to consuming more information on mobile devices.
5 reasons you still need branded PPC campaigns
When it comes to bidding on branded PPC campaigns, many marketers find themselves asking the same question: Why? If your company already holds the top […]