Hit list: Executive branding
As marketers, we’re usually building companies’ brands. But in B2B, it’s important to focus on the branding of company executives too. Fortunately, most tried-and-true thought leadership tactics translate directly to […]
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Work that works: NAFEM and LoSasso
Tradeshow production is not for the faint of heart. Just ask the North American Association of Food Equipment Manufacturers (NAFEM), who, since 1973, has hosted The NAFEM Show. As the […]
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Work that works: Jayco and LoSasso
When talking about the relationship with LoSasso, Renee Jones, the Director of Corporate Marketing at Jayco, Inc. beams with pride. In the above video (click the play button to watch), […]
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Capitalizing on micro-moments
With all of the world’s answers now at your fingertips, marketers have learned to grasp the “micro-moments” between a consumer’s initial curiosity and a final decision. LoSasso’s Associate Creative Director […]
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Work that works: HEIDENHAIN and LoSasso
In our line of work, there’s nothing more rewarding than when a client gives us kudos on a job well done. Recently, we talked to Tom Wyatt, Marketing Manager at […]
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Hit list: Viva la video (video)
Let’s talk video content. Do you need it? Seventy-seven percent of marketers who use video say it’s had a direct impact on their business. Watch the video to learn more.
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