eBook
ebook

The digital marketing practices of America’s largest trade shows

Trade shows are here to stay—despite cries from critics that online evolution would circumvent the need for live events. In fact, in-real-life experiences are more sought-after than ever before. In […]

See more
Infographic
infographic

The digital marketing strategy of America’s top trade shows

If you’re in the trade show business, you know that the biggest shows have MASSIVE physical footprints. But is their digital presence up to snuff? To find out, we dissected the online marketing practices of the top 50 U.S. trade shows.* Here’s what we uncovered.

See more
eBook
ebook

Tricks of the trade show

In the business of trade shows, effective marketing is a must. From direct mail pieces and e-mail streams to creative show experiences, the task isn’t for the faint of heart. […]

See more
Infographic
infographic

#2019Goals

Most New Year’s Resolutions are over before the snow melts from the Chicago sidewalks. That’s why we’re not making them. But what kind of marketers would we be if we […]

See more
Infographic
infographic

What we are thankful for

We asked LoSassins what they are most thankful for in marketing and agency life. Not surprisingly, most answers revolved around what really matters in the workplace—being inspired, challenged, supported by coworkers….and free food!

See more
Tool
tool

Steps to gamify your budget process to beat the competition

Budget is a common barrier to evolution, and in many organizations the annual budgeting process doesn’t challenge conventional thinking the way it should in today’s rapidly changing environment. We have an exercise that is a sure-fire way to get your management team thinking differently about next year’s marketing objectives.

See more