Insights
and opinions
Category: PR perspectives
Pitching to the media: 6 etiquette tips
Use these tips on your next pitching efforts for a better shot at getting your client some media exposure.
Is your latest PR pitch a trick or treat to reporters?
It’s October, and that means a few things. It’s the best season in the Midwest—election... Read More »
Finding hidden value in trade shows
“Leads, leads, leads.” It’s a common mantra businesses and their teams take into trade shows.... Read More »
5 panel speaking tips
Speaking on panels is a great way to generate awareness of your organization.
Pitching media: Consumer versus B2B pubs—what’s the same, what’s different?
At LoSasso, we are tasked everyday with pitching for our clients, and while most play... Read More »
Breathing Life into Stale Sales Presentations
Is Anybody Listening? Prior to joining LoSasso, I spent several years in a consultative sales... Read More »