The LoDown
Marketing insights, musings and more from the experts at LoSasso.
Pitching to the media: 6 etiquette tips
Use these tips on your next pitching efforts for a better shot at getting your client some media exposure.
Is your latest PR pitch a trick or treat to reporters?
It’s October, and that means a few things. It’s the best season in the Midwest—election news is posted at a head-spinning rate and everyone is […]
Finding hidden value in trade shows
“Leads, leads, leads.” It’s a common mantra businesses and their teams take into trade shows. Event producers do their best to feed the frenzy nowadays […]
5 panel speaking tips
Speaking on panels is a great way to generate awareness of your organization.
Pitching media: Consumer versus B2B pubs—what’s the same, what’s different?
At LoSasso, we are tasked everyday with pitching for our clients, and while most play in the B2B publications, we do have to pitch consumer […]
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Breathing Life into Stale Sales Presentations
Is Anybody Listening? Prior to joining LoSasso, I spent several years in a consultative sales position. My days consisted of prospecting (cold calling, emailing, researching […]
Ethics: The Fourth 'E' of Social Media
The recent Chick-Fil-A Facebook fiasco has marketers and PR professionals fired up about social media and PR ethics, and rightly so. Ethics can be easily overlooked, but […]
Brand Integrity
What keeps brand managers awake at night? I have no idea but my guess is it's brand integrity and the constant battle against those who […]