The LoDown
Marketing insights, musings and more from the experts at LoSasso.
Millennials mean business
The face of B2B marketing is changing, and who is leading that change? Millennials. It is no surprise that the newest generation is ready to […]
Work that works: HEIDENHAIN and LoSasso
In our line of work, there’s nothing more rewarding than when a client gives us kudos on a job well done. Recently, we talked to […]
Marketers in manufacturing—don’t ignore these audience insights
After more than 15 years and nearly as many clients in the manufacturing space, we’ve learned a thing or two about marketing to the industry’s […]
Market more effectively by leveraging (and humanizing) big data
The proliferation of Big Data has given marketers a wellspring of information from which to understand the wants and needs of their target audience and, […]
Supercharge your marketing technology with good old fashioned Customer Focus
Better technology doesn’t guarantee better marketing The evolution of digital tools and tactics has given today’s marketers an abundance of ways to get messages in […]
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Back to Basics - Marketing 101 Online
With all that's changing in marketing these days, it's easy to get caught up in the technology. Easy to forget that, ultimately, it all comes back to the basics - like focusing on customer benefits. If your marketing has a tight focus on the basics, you're probably doing better than a lot of your competitors. If you've gotten a little soft - or a little too self-centered - maybe a little 101 is just what's needed.