The LoDown
Marketing insights, musings and more from the experts at LoSasso.
AI Overviews & LLMs Are Reshaping B2B Search: What Marketers Need to Know
Do B2B Businesses Still Need Organic Web Traffic? This is a critical question B2B marketers must grapple with in the months ahead. The reason: Google’s […]
AI in Action: Enhancing B2B Leads and Elevating Expertise
AI has shown its value in content creation—we’re exploring how much further it can take us in B2B marketing. Join Scott LoSasso, CEO, and David […]
The State of AI in Marketing: Content Strategy
You may already be using AI for content generation. But how about for the steps before that? AI can be a powerful tool for content […]
The AI-Ready Brand: Preparing Your Content for the Future
If you’re like me, you’ve experienced a rollercoaster of emotions about generative AI. One moment, we're in awe of its capabilities; the next, we're anxious […]
24 AI Tools We’re Testing to Enhance Workflows and Boost Performance
In this article, we share some of the AI tools we're currently testing and using to boost productivity and performance across all of our departments. Let’s dive in!
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Embracing AI in Marketing: Insights from LoSasso Leaders
Artificial intelligence. Everyone is talking about it, across every industry and in almost every role. It's the game-changer we're all figuring out how to harness, […]
Marketers in manufacturing—don’t ignore these audience insights
After more than 15 years and nearly as many clients in the manufacturing space, we’ve learned a thing or two about marketing to the industry’s […]
Market more effectively by leveraging (and humanizing) big data
The proliferation of Big Data has given marketers a wellspring of information from which to understand the wants and needs of their target audience and, […]