and opinions

Category: Marketing research

Back to Basics – Marketing 101 Online

With all that's changing in marketing these days, it's easy to get caught up in the technology. Easy to forget that, ultimately, it all comes back to the basics - like focusing on customer benefits. If your marketing has a tight focus on the basics, you're probably doing better than a lot of your competitors. If you've gotten a little soft - or a little too self-centered - maybe a little 101 is just what's needed.

The IAB Social Advertising Best Practices

This month the Intaractive Advertisng Bureau (IAB) released a set of best practices for advertising on social media sites. These practices attempt to establish a code of ethics for corporations to effectively and successfully advertise through social media.