The LoDown
Marketing insights, musings and more from the experts at LoSasso.
Using first party data to add value and drive impact throughout the buyer’s journey
With the impending phaseout of third-party cookies and increased attention to data privacy in the US, marketers need to rely more heavily on their first […]
Our top 5 marketing automation tools
Automated software has transformed the way today’s marketers work. The capabilities are seemingly endless, with powerful options available for automating marketing tasks, streamlining workflows and […]
5 tips for marketing automation in the age of COVID-19
By now, we’ve all experienced it: Cooped up in our homes, missing our friends (and coworkers!), trying to balance remote work and homeschooling, attempting to […]
4 data-driven email strategies (infographic)
Check out some of the statistics behind the success (or failure) of today's email marketing campaigns.