The LoDown
Marketing insights, musings and more from the experts at LoSasso.
Using first-party data to drive impact throughout the B2B buyer’s journey
With the renewed focus on the phaseout of third-party cookies by Google in 2024, and increased attention to data privacy in the US, marketers need […]
Embracing AI in Marketing: Insights from LoSasso Leaders
Artificial intelligence. Everyone is talking about it, across every industry and in almost every role. It's the game-changer we're all figuring out how to harness, […]
Our top 5 marketing automation tools
Automated software has transformed the way today’s marketers work. The capabilities are seemingly endless, with powerful options available for automating marketing tasks, streamlining workflows and […]
5 tips for marketing automation in the age of COVID-19
By now, we’ve all experienced it: Cooped up in our homes, missing our friends (and coworkers!), trying to balance remote work and homeschooling, attempting to […]
4 data-driven email strategies (infographic)
Check out some of the statistics behind the success (or failure) of today's email marketing campaigns.