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5 steps to brief your creative team

There’s an art and a science to getting your creative team off on the right foot with your next project. Use this SiMPL framework for your next brief. Still stuck? […]

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LoSasso’s favorite bagels

We all know that happy workers bring results. One of the traditions that brings a smile to every to LoSassin each week involves fresh bagels, yup, bagels EVERY Friday morning.

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The digital marketing strategy of America’s top trade shows

If you’re in the trade show business, you know that the biggest shows have MASSIVE physical footprints. But is their digital presence up to snuff? To find out, we dissected the online marketing practices of the top 50 U.S. trade shows.* Here’s what we uncovered.

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#2019Goals

Most New Year’s Resolutions are over before the snow melts from the Chicago sidewalks. That’s why we’re not making them. But what kind of marketers would we be if we […]

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What we are thankful for

We asked LoSassins what they are most thankful for in marketing and agency life. Not surprisingly, most answers revolved around what really matters in the workplace—being inspired, challenged, supported by coworkers….and free food!

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How to use corporate social responsibility in a profit-focused world

Corporate social responsibility (CSR) is more than just a marketing tactic to increase profits, it’s a way to make a difference in people’s lives and the world

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