The LoDown
Marketing insights, musings and more from the experts at LoSasso.
The digital marketing strategy of America's top trade shows
If you’re in the trade show business, you know that the biggest shows have MASSIVE physical footprints. But is their digital presence up to snuff? To find out, we dissected the online marketing practices of the top 50 U.S. trade shows.* Here’s what we uncovered.
5 ways to use trade show data to increase attendees and exhibitors
Trade show producers, are you sitting on a data gold mine? Discover how to increase visitors and exhibitors to your trade show using historical data.
Real life events in an online world
You have a live in-person event planned, but a popular (and arguably the most important) way to reach people is through digital initiatives. We’ve got […]
Work that works: NAFEM and LoSasso
Tradeshow production is not for the faint of heart. Just ask the North American Association of Food Equipment Manufacturers (NAFEM), who, since 1973, has hosted […]
Finding hidden value in trade shows
“Leads, leads, leads.” It’s a common mantra businesses and their teams take into trade shows. Event producers do their best to feed the frenzy nowadays […]