The LoDown

You can create and design a great website, but if no one can find it then it doesn’t have much value. At Losasso we try to impart the importance of SEO to our clients.

More and more brands are jumping onto social media sites without asking themselves one simple question: Why? Most have walked blindly into the social media arena because it’s free or because everyone else is doing it, without an actual social media strategy. Many have failed to realize that having accounts on Twitter, Facebook or MySpace, posting videos on YouTube, or creating a blog does not mean that you have a social media strategy.

Creating a robust web presence is important now more than ever. A website with top of the line graphics, enough flash to slow even a 15mbps download speed, won’t do you much good if you can’t target clients and increase qualified traffic.

Your Google Adwords Quality Score can not only dictate how successful your campaign will be, but also how much money you need to spend to […]

With all that's changing in marketing these days, it's easy to get caught up in the technology. Easy to forget that, ultimately, it all comes back to the basics - like focusing on customer benefits. If your marketing has a tight focus on the basics, you're probably doing better than a lot of your competitors. If you've gotten a little soft - or a little too self-centered - maybe a little 101 is just what's needed.

According to a recent survey, the biggest retail spenders and most frequent shoppers are more interested in - and much more likely to click on - ads that are personalized for them vs. non-personalized ads.

SEO, or Search Engine Optimization, is an evolving field that requires constant monitoring by a professional interactive agency. While a do-it-yourself approach to search engine […]