The LoDown
Marketing insights, musings and more from the experts at LoSasso.
5 social media advertising myths that are stunting your success
Despite the recent pressure on Facebook to tighten the reins on improper use of its user data, marketers won't likely abandon social media advertising anytime […]
5 reasons you still need branded PPC campaigns
When it comes to bidding on branded PPC campaigns, many marketers find themselves asking the same question: Why? If your company already holds the top […]
Time-saving tools every marketer needs
Save Time. Save Money. Save Face. From robots that clean our floors 24/7 to voice-activated speakers that can answer just about any question we come […]
For the love of brands
On this Valentine's Day, cozy up with the idea of connecting with your consumers. No surprise, large brands like Amazon and Facebook are at the […]
Here's why your Facebook posts don't get traction
The writing is on the wall (errr… News Feed?)—Facebook wants you to pay to engage with your followers and prospects. The social media giant has […]
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6 tips to help you dazzle a niche audience with your words
All it takes is a quick Google search and you'll see that there is a TON of information and advice out there on niche marketing […]
Capitalizing on micro-moments
With all of the world's answers now at your fingertips, marketers have learned to grasp the “micro-moments” between a consumer's initial curiosity and a final […]
The ABCs of KPIs
The beginning of the year marks a time to reflect on the past few months and to plan for the coming quarters. While planning, review […]