The LoDown

With all the hype and mystery around artificial intelligence (AI) and machine learning (ML) we thought it would be helpful to share some practical examples […]

If your company is looking to expand its presence on social media, it’s likely you’ll consider the use of influencers, or people with substantial online […]

If you’re in the trade show business, you know that the biggest shows have MASSIVE physical footprints. But is their digital presence up to snuff? To find out, we dissected the online marketing practices of the top 50 U.S. trade shows.* Here’s what we uncovered.

Budget is a common barrier to evolution, and in many organizations the annual budgeting process doesn’t challenge conventional thinking the way it should in today’s rapidly changing environment. We have an exercise that is a sure-fire way to get your management team thinking differently about next year’s marketing objectives.

Updated 8/16/21 When it comes to fortifying your brand and selling products or services, video adds a huge amount of value to your marketing mix. […]

Livestreaming has become a social staple over the past several months. From events to webinars, a growing number of organizations are opting to add value […]

I was recently a guest speaker at the 2018 Media Growth Summit in Chicago, where industry leaders from the b2b publishing industry gather to collaborate […]

You have a live in-person event planned, but a popular (and arguably the most important) way to reach people is through digital initiatives. We’ve got […]