and opinions

Category: Digital media strategy

Day in the life of a Digital Marketing Specialist

When it comes to optimizing and ensuring the success of our clients’ digital campaigns, there... Read More »

Friction kills: how to increase digital marketing conversions by removing roadblocks

Blame Amazon and its one-click Buy Now button. Blame the Facebook API for making it... Read More »

How AI and machine learning are driving real results

With all the hype and mystery around artificial intelligence (AI) and machine learning (ML) we... Read More »

Influencer marketing: 5 tips to make it authentic

If your company is looking to expand its presence on social media, it’s likely you’ll... Read More »

The digital marketing strategy of America’s top trade shows

If you’re in the trade show business, you know that the biggest shows have MASSIVE physical footprints. But is their digital presence up to snuff? To find out, we dissected the online marketing practices of the top 50 U.S. trade shows.* Here’s what we uncovered.

Steps to gamify your budget process to beat the competition

Budget is a common barrier to evolution, and in many organizations the annual budgeting process doesn’t challenge conventional thinking the way it should in today’s rapidly changing environment. We have an exercise that is a sure-fire way to get your management team thinking differently about next year’s marketing objectives.