Steps to gamify your budget process to beat the competition

Budget is a common barrier to evolution, and in many organizations the annual budgeting process doesn’t challenge conventional thinking the way it should in today’s rapidly changing environment. We have an exercise that is a sure-fire way to get your management team thinking differently about next year’s marketing objectives.

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5 video optimization tips you can start using TODAY

When it comes to fortifying your brand and selling products or services, video adds a huge amount of value to your marketing mix. But with 300 hours of video being […]

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Tips to maximize engagement while live streaming

Livestreaming has become a social staple over the past several months. From events to webinars, a growing number of organizations are opting to add value to their marketing mixes by […]

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digital transformation in publishing

B2B buyers have changed, publishers need to catch up

I was recently a guest speaker at the 2018 Media Growth Summit in Chicago, where industry leaders from the b2b publishing industry gather to collaborate and learn. If you have […]

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Real life events in an online world

You have a live in-person event planned, but a popular (and arguably the most important) way to reach people is through digital initiatives. We’ve got some tips on how to […]

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Social media myths

5 social media advertising myths that are stunting your success

Despite the recent pressure on Facebook to tighten the reins on improper use of its user data, marketers won’t likely abandon social media advertising anytime soon. Afterall, when used properly, […]

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