The LoDown
Marketing insights, musings and more from the experts at LoSasso.
Marketing insights, musings and more from the experts at LoSasso.
Today, responsive email design is more important than ever before. Roughly 50 percent of all emails are opened on a mobile device, and that number […]
More and more, websites today use dynamic content to increase user engagement. However, the concept of a dynamic Web page is nothing new; dynamically loading […]
Digital marketing metrics are not always what they seem to be. At the least, misinterpretations can raise concern over non-issues; at worst, they can erode […]
If pay-per-click (PPC) advertising is not part of your marketing strategy, the question is, "Why not?" There is so much you can do with PPC […]
Our downloadable PPC audit checklist is a great step toward program improvement.
Don’t miss our marketing tips, tricks and insights to inspire your next move.
The LoSasso Digital Targeting Optimizer helps maintain balance and increase performance in the digital programs we manage.
As a loyal reader of our blog, you’ve surely mastered what each type of negative keyword does. Now, it’s time to put in place a […]
There’s a lot of talk about bidding on the right pay-per-click (PPC) campaign keywords. But, just as important is identifying the search terms you don’t […]