The LoDown
Marketing insights, musings and more from the experts at LoSasso.
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How Generation Z could influence your marketing
By now, you’ve probably heard about the post-Millennial generation—Generation Z. But have you started thinking about how they could impact your B2B marketing strategies? With […]
Friction kills: how to increase digital marketing conversions by removing roadblocks
Blame Amazon and its one-click Buy Now button. Blame the Facebook API for making it WAY too easy to create a user account for the […]
5 reasons influencer marketing works better in B2B
There has been big interest in influencer marketing over the past couple of years because of the unique opportunity it gives brands to build awareness […]
How AI and machine learning are driving real results
With all the hype and mystery around artificial intelligence (AI) and machine learning (ML) we thought it would be helpful to share some practical examples […]
Influencer marketing: 5 tips to make it authentic
If your company is looking to expand its presence on social media, it’s likely you’ll consider the use of influencers, or people with substantial online […]
The digital marketing strategy of America's top trade shows
If you’re in the trade show business, you know that the biggest shows have MASSIVE physical footprints. But is their digital presence up to snuff? To find out, we dissected the online marketing practices of the top 50 U.S. trade shows.* Here’s what we uncovered.
Steps to gamify your budget process to beat the competition
Budget is a common barrier to evolution, and in many organizations the annual budgeting process doesn’t challenge conventional thinking the way it should in today’s rapidly changing environment. We have an exercise that is a sure-fire way to get your management team thinking differently about next year’s marketing objectives.
Real life events in an online world
You have a live in-person event planned, but a popular (and arguably the most important) way to reach people is through digital initiatives. We’ve got […]
